Today: May 28 , 2020

Does Your Business Have Online Relevance?

24 August 2012  

Maximizing Your Online Relevance

Getting your company's name in the news is most oftentimes a good thing.

With that being said, the old adage that no news is good news can't always be applied to the small business world. In fact, most small companies want to be in the news in order to promote their brand.

So, how should the small businessman or woman go about promoting their company? And how can they go about getting the right onlinereputationassistance in order to rank high on the search engines?

Among the things you want to do as a business owner to properly position your company in the news:

1. Quality press releases - One of the stalwarts of promoting your company is the press release. When you have something newsworthy to say about your business, let the press release do the work for you. It is important, however, that you make sure the release has some meat to it, and is not just some filler for the local newspaper or other media outlets. If it has some substance to it, the chances of it getting picked up and used are much greater;

2. Social media - As more and more business owners are discovering, not being on social media is one of the major gaffes of the Internet age. Socialmedia is a great means by which to promote your brand, promote those in your company doing great things, and network with both potential and current customers. Just having a presence on Facebook, Twitter and Google+ is not enough. You need to make sure you are engaging the public on such sites, providing valuable links to thinks you are doing or things overall in your respective industry, and being relevant. Most importantly, social media involves your time and effort, so do not just show up as a guest here and there;

3. Importance of SEO - For the business owner that is not up to date on search engine optimization (SEO), it certainly behooves him or her to get up to speed. With the right SEO approach, your business can move its way up the search engine rankings, establishing you as an authority in your respective line of work. The key here is to using the right keywords in any online blogs and other such material, providing links back to your prime landing pages. It is also important that you monitor the keywords on a regular basis to see what is working and what is not. Whether you use Google Analytics or another program to see how people arrive at your website, there is no sense in doing SEO if you are not going to record the stats. In the event you are not that well versed in SEO, hiring someone (in-house or contractor) can be one of the best decisions you make as a business owner;

4. Blog it - Speaking of blogs, having a viable and relevant blog on your website can do wonders for your online promotions. The blog should focus in on your product offerings and newsworthy information in your industry that will assist consumers. It never hurts to invite relevant guest bloggers to your site too. Not only will this bring different views, but it opens the door for exchanges between your site and their site. As you get exposure on other sites, the opportunities for increased revenue grow. If you do invite guest bloggers, make sure that they are qualified and bring something relevant to your site. One final note, make sure that you keep your blog updated. Not doing so presents two problems - you are seen as not staying up to date and you could lose your standing with search engines;

5. Promote, promote, promote - Promoting your business seems relatively easy, but how many businesses go about it the right way? You should always be looking to how you can get your company name out there, what you can offer your customers, and how you can stay one step ahead of the competition. Using your website, email newsletters, and social media as means to promote your business are some of the ways to go about it the right way;

6. Study the competition - Even though you never want to copy the competition on a regular basis, it is important to know what they are up to. This can be done online by seeing what their social media presence is, how often they promote themselves in the news, and what consumers are saying about them. With all the information floating around on the web and in print, make it your job to know what the competitors are doing, allowing you to take it one step further.

7. Links - Try to get websites that have high Google rankings to link to your site. But, you want more than simply links, you want descriptions of your business using your key words.

[Warning: The following contains blatant bragging as well as useful information:] For example, Prescott eNews has the highest Google Page Rank for all local media sites in the quad-city area (we’re tied with NPR out of Flagstaff). But, we don’t just sell advertising, our approach is designed to help you maximize your online relevance in our communities and beyond. If you’d like to learn more, email Jeb Blann, Advertising Director

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Lynne LaMaster

Lynne LaMaster is the Founder of the eNewsAZ Network of websites. She will be leaving for new adventures on May 15, 2020.