Up to 90% of all marketers claim social media marketing has helped to increase their business exposure. Also, marketers who spend a minimum of six hours on social media sites per week have seen significant growth in their leads. Regardless of what you sell or who you sell it to, the use of social media marketing is something that can help you grow your brand and increase your profits.
However, there are still many people who wonder why social media is so important and if it is really necessary. The answer, according to pros like Eyal Gutentag, is yes. Keep reading to find out why here.
To Drive Targeted Traffic
Regardless of your industry, your audience or segment, many of your customers and leads are on social media. In fact, up to 68% of all adults in the U.S. use Facebook, while 78% of people between the ages of 18 and 24 regularly use Instagram. If your customers are there, you should be too.
Having access to this large number of customers gives you a boost in traffic, especially when you post new site content. While it may take longer for blogs to show up on Google, with social, you can gain immediate exposure by sharing the information. Get on social and, well, be social.
Boost Your Website’s SEO
Today’s search engine crawlers are smart. They know what pages are getting traffic and which ones are just floating in the abyss of the World Wide Web, ignored and forgotten. While your content strategy is a driving factor in search rankings, driving traffic via social media to your optimized pages will help them climb the ranks of search engines even faster.
As you can see, using social media is a smart strategy if you want to increase your web traffic and the number of people visiting your website. Be sure to keep this in mind as you begin to form your own social media marketing strategy.